Yeoman's Weblog (Archive)

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New Seiko Criteria Ad

Daniel Wu has been selected as Seiko spokesman in this region for a second year and a new Seiko Criteria ad featuring a new 7T92 chronograph model has been launched. Below is a description of the chronograph found on Seiko’s website.

The superb functionalities of Chronograph is able to measure up to 12 hours in 1/20 second increments, with spilt time and stopwatch functions included. The date window is nicely placed between the 4 and 5 o’clock position, while the indicators for hours, minutes and seconds are located at the 6 o’clock and 12 o’clock position respectively, with the second dial at the 9 o’clock position. A circular slide rule is specially designed for this collection to assist pilots with their calculation of navigation speed, conversion of distance measurements and other swift calculations, simplifying the complex computation into a few glances.

The model# featured in the ad is the copper dialed SNDA39P1.

According to my friend at Big Time, the dial color featured in the ad will always sell better than other colors in the same series. Interesting consumer behavior. It could be that the color variant featured in the ad is the nicest in the bunch that most people would choose.
 

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