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Sometimes, when a special watch is launched, the manufacturer will also come up with special POP (point of purchase) materials to help promote the watch.
This time round, I would like to share with you this die cast model of the 2007 BP-Ford racing car. It is used as a POP material for the Marcus Gronholm watch. Marcus Gronholm is car number 3 whereas this one in the picture is car number 4 belonging to his teammate. Of course, model of car number 3 is also a POP material.
Besides the car models, other POP materials of this watch include a driving cap and shirt.
Here’s the Marcus Gronholm watch I am talking about. This watch was launched in October 2008.